“We didn’t know we’d secured the deal until late on Friday night and so many people have gone above and beyond to make it happen. We’re glad to have worked with Prime Video and pulled out all the stops to get it on air and I’m sure viewers will be thrilled at the prospect of watching Emma in this Grand Slam final. Prime acquired the rights to 20 live Premier League matches per season back in 2019, an agreement set to run through the 2021/22 season.Ĭhannel 4’s chief content officer Ian Katz said: “Emma’s meteoric rise to secure a place in the US Open Final is just sensational. It is a major point of differentiation from its rivals including Netflix, Now TV and Britbox – and is causing consternation among linear broadcasters such as Channel 4 and the BBC that no longer have the monopoly on live sports broadcasts. r6FXcJIo5U- Shane O Leary September 12, 2021Īmazon’s investment in live sport saw it capture the vast majority of new subscribers to streaming services in the final quarter of 2020. The / #USOpen deal was very smart for both.Ĭ4 got to broadcast a massive prime time sporting event.īut Amazon got a 3 hour long ad on prime time UK TV watched by millions. Those viewers were also effectively subjected to three hours of Amazon Prime branding during that time, and while Amazon has stated it will reinvest the cost in women’s tennis in the UK, the value of that branding is paramount as the streaming wars continue. The UK broadcaster attracted a reported 9.2 million viewers during the final between Emma Raducanu and Canada’s Leylah Fernandez.
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